008 - Marika Flatt - Publicist PR By the Book

Do you know what a publicist actually does? Don't feel bad if you don't. Most people have no real idea either. And it's not like you see in the movies and on TV. If you want to know what it's really like in PR, or a how a publicist can help you and your book, this episode is for you.

Marika Flatt, Founder of PR By the Book, a book publicity firm, and Travel Editor for Texas Lifestyle Magazine talks with Jeniffer and Chad about her path to the world of publicity. You'll learn what she and other publicity firms do. And don't do. They also talk about who does what during the book marketing process and what's expected of authors themselves. Marika tells The Premise how she manages to do all she does, and what it's like to own your own business and work with your spouse—which Jeniffer and Chad may know a thing or two about. 
The Premise is the official podcast of The San Diego Writers Festival

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